adding consumer confidence in your product
quality technical manual, such as an operator's manual or parts
book, can provide your consumers with an added level of confidence
in your product. However, at the same time, high quality also needs
to be engineered into the product. We believe that a quality manual
can make the consumer realize they have purchased a high-quality
product, even though they may not be able to see the quality. In
most cases, the quality of a product cannot be seen from the outside.
We can see the shell of the product looks good, but will it live
up to the marketing sales pitch? That is where good product support
literature will add value to your product. On the other hand, the
best-engineered product can be perceived as poorly designed, if
the product support literature is poorly done.
Over the past
20+ years of business, we have had many clients with very well-designed,
well-built products. Most of these clients had poorly produced product
support literature at one time. This type of literature can make
consumers wonder if these manuals were done in someone's basement-basically
an afterthought. So what do we, the consumer, see when we look at
poorly produced product literature? We see a company that doesn't
seem to care about quality. If they do not have enough pride to
sell their product in their support literature, they may have that
same philosophy in the design and manufacturing of the product.
Quality is something that is perceived by each individual. So, if
you're going to design and manufacture quality products, why not
put the same effort into designing quality product support literature.
Notice that earlier we stated, "doesn't seem to care." In defense
of small businesses, of which we are one, many times the product
support literature is poorly done for a variety of reasons. First,
you may not see the need or the value in spending money on manuals.
Sometimes manuals are considered an afterthought. They're needed,
but, "no great loss if we don't have one." Secondly, you may not
know how to produce a manual. Many times something is thrown together
to meet the letter-of-the-law. When the manual is done, you say,
"all right, now let's get back to the real work-engineering." Thirdly,
you may not have the time to do the work properly. There are only
so many hours in a day and when you wear your sales and marketing,
engineering, human resource, accounting, personnel, and chief-cook-and-bottle-washer
hats, you just don't have any time left in the day to write a manual.
That's where we come in. We are trying to make business owners aware
of another alternative-using our company (tpa).
We combine our knowledge of many different products into one source.
Now your company can have manuals that add value to your products
using our technical writers and illustrators. In the long run, the
expense of creating quality manuals is cost effective because it
gives you more time for internal work and we provide the resources
and manpower to do the job correctly and efficiently. That's why
we're here, to help you produce product support literature that
will strengthen your product's image.
Steve Nichol, President
and Co-founder of TPA, Inc.